What is Your Business Why?

One of the most difficult concepts to understand when you are at work is: it is not about you. Whether you work for someone else or you own your own business, the quicker you take your ego off the playing field, the sooner you will meet Success.

Ego tells you that you know best. Ego also whispers to you that you are right. Or, that your products and services are the best that are available.

One way to shut the door on Ego is to always turn questions like, “What do you have to offer?” away from I and back onto the other person. Instead of answering, “I can do this…” or “We are experts at…” Answer the question with another question that focuses back on the customer. For example, “What are you looking for today?” or “What is it you need?”

As you read this article and are checking in on your why, first ask yourself where you find your inspiration and motivation. Is it internal or external? When you begin to notice your motivation waning, there are two very important questions to ask yourself to find renewed energy. They are:

1. Why are you in your current line of work?

2. Why do you believe in your business?

Give yourself time and space to linger over these questions, and see what answers bubble to the surface.

Are the answers I statements? Or do the answers explain what gives you purpose in life? Chances are if your answers involve your ego, rather than how you are helping customers or clients find what they need, then this is why it feels like your motivation has dried up.

If you want to make the switch from self-centered living, to one where you are more connected and in-sync with others, then you can change by asking yourself, “Why are you in ____ business?” When you truly believe that your services and products increases other people’s quality of life, then your consumers will notice this change.

When your products and services are making life easier for your buyers, then there is an inexhaustible amount of energy. Why is there no end to the energy? It’s because your value and belief system are tied into something greater than yourself. When you are excited about what there is to offer to others, the emphasis is placed on customer satisfaction not you.

And, the easiest way to re-center is to remind yourself when doing business that it’s not about you. It’s always about the other person. If you can enhance the customer’s experience, answer their needs, and make them feel satisfaction then Success will find you, and perhaps repeat customers as well.

Lyndsay Katauskas, MEd
Mars Venus Coaching
Corporate Media Relations