Creating a Character-Based Company the Mars Venus Way

We’re increasingly married to work. We spend most of our waking hours getting ready for work, going to work, working, driving home from work, doing ongoing professional development to get ahead at work, and unwinding from…work! The companies that incorporate core values into their business model are the places where people love going to work, and their customers love going to get a fix that they matter. Why? Companies that base their internal and external customer service on values, such as the ones Stephen Covey discusses in his book, The Seven Habits of Highly Effective People, are successful. These companies are successful, because their services and products drive people together into a sense of connecting in a community of like-minded individuals.

So what are some of the core values that most people believe in?

  • Responsibility
  • Respect
  • Honesty
  • Accountability
  • Collaboration
  • Cooperation
  • Ethical
  • Teamwork
  • Trust
  • Quality
  • Dependability
  • Flexible
  • Adaptability
  • Growth
  • Reliability
  • Fairness
  • Proactive
  • Visionary
  • Efficiency
  • Innovation
  • Caring
  • Service
  • Members
  • Fun
  • Education
  • Legal
  • Partnerships
  • Democratic
  • Value
  • Competitive
  • Professionalism
  • Balance
  • Training
  • Relationships
  • Competency
  • Citizenship
  • Loyalty
  • Prudence
  • Stewardship
  • Strength
  • Confidentiality

The question you have to ask is how can my business meet their needs? What are we doing to meet ____ need? How do we convey these values to our internal and external customers? How do we create this climate? How do we market what we care about? How does the community we work in benefit? If you’re able to weave the values listed above into the fiber holding your business together, then you naturally become a business based on character.

One way that Mars Venus coaches help businesses incorporate these values is by asking the tough questions. They find where you are dissatisfied, and encourage you to find solutions and be proactive. Coaching is different than consulting because coaches help to motivate and provide accountability so businesses, and the individuals within them, reach their full potential.

Another way Mars Venus coaches help businesses to be a character-based company is by always paying attention to the glue which holds people together: communication. In order to have a healthy relationship that’s based on assertive communication, you must be a good listener, and able to see another person’s point of view without judging. They are personally trained by and use John Gray’s, PhD, material to help people have healthier relationships inside and out. Mars Venus coaches, whether they specialize in business, executive, or life areas, are trained to model and teach gender-based differences in the ways men and women:

  1. Use communication,
  2. React to and cope with stress,
  3. Buy products and services, and
  4. Sell products and services.

As I’ve stated in previous articles (Article #55:Innovation Drives Long-Term Success for Businesses), the success of a business also depends on its ability to adapt quickly to changing trends. So not only do businesses need to address how to make internal and external employees have a better quality of life, they also need to focus on innovation and creativity to stay competitive.

From reading the latest blogs on Forbes, bNET, and Financial Times the trend becomes apparent that the most fiscally successful businesses over time focus on character-based and values-based business models. In 2008, Bo Edvardsson and Bo Enquist published Values-based Service for Sustainable Business: Lessons from IKEA, which further details how important integrating core values are when creating a sustainable business. The best way to incorporate values-based services into your business is by having someone help you create measurable action plans (Mars Venus Coaching uses 90-Day Action Plans) and provide accountability to ensure you stay true to your core values when pursuing your vision in everyday activities.

Another way for businesses to increase quality of life for their internal employees is to partner with a life coach. Did you know Zappos.com does just this—they’ve hired a life coach as an employee! Who else has such great customer service, free shipping and returns, and often next day service?! While business and executive coaches can provide assistance with intra- and inter-personal relational dynamics—life coaches specialize in this component. It’s something to think about, right? It’s outside of the box right now in regards to how businesses do business. Just like gender intelligent buying/selling is innovative, so is hiring life coaches on staff. As an employee and a consumer, what do the trends say to you? As a forward-thinker, how would you then implement a solution like this for business sustainability?

Lyndsay Katauskas, MEd

Mars Venus Coaching

Corporate Media Relations